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Trends in Healthcare Marketing

New consumer priorities and competitive trends are changing the healthcare marketing industry.  Hospitals, practices and corporations have many things to consider in managing effective marketing strategies that meet patients’ needs.    Today healthcare consumers are...

Are You Reaching Your Content Marketing Goals?

    According to the Content Marketing Institute, 57% of marketers don’t measure content marketing ROI.  This is a problem because Content Marketing should be focused on growth and without measuring you are not able to define success.  In order to understand...